Strategic Planning

GC Communications develops and implements strategic marketing plans on behalf of our clients on a retainer or project basis.  Campaigns are customer-centric and focus on Consumer and/or B2B audiences with a multi-channel approach.

Shopping Center & Retail Marketing

With over 40 years of combined experience working in the shopping center and retail industry, GC Communications offers strategic planning and tactical execution services to shopping centers and retail brands.

Shopping Centers

  • Market Feasibility Studies
  • Leasing Support / Merchandising
  • Retailer Relations
  • Advertising: Creative Development & Media Planning
  • Digital / Mobile Marketing
  • Communications / Public Relations
  • Community Relations
  • Opening Events
  • Promotional Programming & Partnerships
  • International Tourism Marketing
  • Marketing Collateral
  • Property Audits
  • Center Management Training
  • Customer Service Training Programs

Retail Brands

  • Communications / Public Relations
  • International Tourism Marketing
  • Store Opening Events
  • Promotional Programming & Partnerships
  • Store Audits
  • Landlord Relations

Global Media Relations

We can help you reach new audiences and create demand for your product via exposure in international consumer and travel trade media venues. Utilizing our global network of contacts and proven methods for developing compelling story lines and promotions, coverage opportunities span key markets, including Western Europe, Canada, Latin America, Mexico, China, Japan, Korea and Australia.

  • Proactive & Reactive Media Outreach
  • Press Release & Story Line Development
  • Brand Alliances / Influencer Marketing
  • Media Tours & Visiting Journalist Programs
  • New Product Launch Campaigns

Project Marketing

Whether your project is big or small, we can help. In addition to our other services, following are a few areas where clients most often ask us for guidance on a project basis.

  • Business Development
  • Thought Leadership Positioning
  • Digital Marketing: Website Development, Social Media, Email, SEO
  • Content Curation & Marketing
  • Trade Show Planning & Representation

New York City Tourism Marketing

New York City is the most desirable visitor destination in the world. Millions of people from all over the globe enjoy the Big Apple's accommodations and attractions every year. When visitors arrive, they are met with a barrage of experiences to enjoy and it is a challenge to have your product stand out from the rest. 

GC Communications is pleased to offer NYC & Company members - attractions and experiences, museums, retail stores, restaurants and more - a strategy to create demand for your product prior to travelers' departure.  We secure visibility in international consumer and travel trade media to not only increase awareness of your product, but also to drive ticket and package sales.  We are able to offer reasonable rates by packaging your product with other non-competitive NYC & Company member businesses.

Contact Us

Contact us today to schedule an exploratory discussion.