Development Project Marketing

Coleen R. Conklin and Jean Guinup, managing partners of GC Communications, have extensive experience positioning and marketing outlet center development and redevelopment projects in markets across the U.S. and around the world. From supporting leasing efforts and providing input on architectural designs to developing market studies and selecting agencies and vendors, we have the broadest understanding of the elements it takes to create a successful retail property.

Our market entry experience includes crafting communication to government, community and retail audiences on the local, state and national levels to position shopping centers as a positive influence to business and consumer audiences.  With proven success collaborating with key stakeholders in each project, including Ownership, Equity Partners, Leasing, Development, Construction, Property Management, Finance and more, GC Communications believes that every step of the development or redevelopment of a shopping center should be approached with a cohesive vision and strategic implementation.   


At the heart of any retail shopping center project is its stores.  We understand retailers' needs during the development, opening and post opening phases, including the unique challenges and opportunities that are inherent with the outlet shopping model.  GC Communications is passionate about supporting retailers every step of the way to foster marketing partnerships that will ultimately drive traffic and sales.  Our relationship with retail brands is symbiotic and evokes positive two-way communication.  By extending this philosophy to center management through training programs, we bring our years of experience and knowledge to each shopping center project to harness the spending power of shoppers, while highlighting the distinction of each retail brand.

We'd love to support your vision and develop a strategy for your outlet center project.  View our list of services or contact us today.